What Would Churchill Say About Your Cooler Set?
Location: Utopia BallroomCold Vault pours plenty of profits but also spills a lot of waste. The challenges: Too many me-too products, battle for space, supplier contracts, navigating proper balance between the mature must-haves and the promising, yet-unproven.
Impact 21 Principal Consultant Greg Tornberg shares some core principles on how to maximize your cold vault’s potential and how to build a bigger basket, from best metrics to determine product assortment to new ways to grow bundles and leverage promotions. Greg’s perspective on cold vault (and pretty much everything else) hues to one of his favorite quotes from Winston Churchill: “Success is not final, failure is not fatal. It is the courage to continue that counts.”
Principal Consultant
Impact 21