Does she want a lime or watermelon-flavored sports drink? Wait, she’s back tracking now and looking at the energy drinks…Did that 2 for 1 promotion inspire her to change course? 

Welcome to the hidden inner world of your shopper’s behavior. Your shoppers might know they want a drink, but with growing assortments and beverage options available, the path to purchase, and final decision, are now increasingly complex.  What’s more, it is nearly impossible to ascertain the true value of marketing stimuli, category strategies, and more. 

VideoMining Founder & CEO, Dr. Rajeev Sharma, captures the nuanced shopper journey and behavioral reactions through the company’s proprietary AI and behavioral science technology, tracking over 20,000 behavioral micro-moments during a single shopper trip.  You will learn how beverage shoppers respond to every element of your c-store strategy, from category assortment, shelf flow, signage, and secondary displays. Unlock insights in the moments that shape shopper behavior and hold the key to building winning cold vault programs with AI retail analytics. 

Which brands are soaring and which are flat? Where are the key beverage makers across alcohol and non-alcohol investing their dollars, and what does it mean for the c-store community?  

Goldman Sachs senior beverage analyst Bonnie Herzog captures the latest in the supplier world, providing valuable color and insights while forecasting where retailers need to keep an eye on.  Bring your questions, this session will be highly interactive.