Rajeev Sharma is a highly accomplished leader in the fields of Artificial Intelligence, Computer Vision, and Shopper Research. He earned his Bachelor of Science degree from I.I.T, Kharagpur, and his PhD in Computer Science from the University of Maryland. Dr. Sharma is the founder and CEO of VideoMining, a leading market research provider and expert in applied shopper behavioral science. He has published over 100 peer-reviewed technical publications, been awarded 76 patents in the U.S., and directed research laboratories in AI, Computer Vision, Robotics, and Advanced Human-Computer Interfaces at both the University of Illinois and Pennsylvania State University. Sharma's technological discovery uncovered a new dimension of shopper behavior science, which uses AI to capture and analyze billions of micro-moments along the path to purchase in-store.
Sessions for Rejeev Sharma
Unlocking Cold Vault Shopping Behavior Using AI
Does she want a lime or watermelon-flavored sports drink? Wait, she’s back tracking now and looking at the energy drinks…Did that 2 for 1 promotion inspire her to change course?
Welcome to the hidden inner world of your shopper’s behavior. Your shoppers might know they want a drink, but with growing assortments and beverage options available, the path to purchase, and final decision, are now increasingly complex. What’s more, it is nearly impossible to ascertain the true value of marketing stimuli, category strategies, and more.
VideoMining Founder & CEO, Dr. Rajeev Sharma, captures the nuanced shopper journey and behavioral reactions through the company’s proprietary AI and behavioral science technology, tracking over 20,000 behavioral micro-moments during a single shopper trip. You will learn how beverage shoppers respond to every element of your c-store strategy, from category assortment, shelf flow, signage, and secondary displays. Unlock insights in the moments that shape shopper behavior and hold the key to building winning cold vault programs with AI retail analytics.
CEO
VideoMining
